Sydney Sweeney has spoken out against being politically labeled after months of online backlash that saw her branded as “MAGA Barbie,” following a controversial advertising campaign.
The Euphoria star became the center of a heated social media debate last summer after starring in a viral American Eagle jeans advertisement. The campaign, which played on the phrase “good genes,” was sharply criticized online, with some users accusing it of carrying racial and political undertones — claims many described as exaggerated and unfounded.
The controversy escalated further when reports surfaced suggesting that Sweeney was a registered Republican, fueling even more polarized reactions. The debate grew so widespread that U.S. President Donald Trump even weighed in sarcastically, remarking that he now “loved the ad.”
The scrutiny didn’t stop there. In the months that followed, Sweeney continued to face mockery online, including comparisons to Fox News presenters after a television appearance — reinforcing the narrative that her public image had become politicized without her consent.
Now, the actress is addressing the situation head-on while opening a new chapter in her career. Sweeney recently launched her own lingerie brand, SYRN, debuting it with a provocative photoshoot and a cover appearance for Cosmopolitan. In the accompanying interview, she opened up about the toll the controversy has taken on her.
“I’ve never been here to talk about politics,” Sweeney said. “I’m here to make art.”
She added that people often project their own narratives onto her, regardless of her intentions.
The actress explained that trying to publicly clarify or defend herself often feels pointless. According to her, every statement can be twisted or misinterpreted, making it impossible to “win” in the court of public opinion.
Sweeney also shared that the backlash pushed her to gradually distance herself from social media, admitting that the constant noise and criticism had begun to negatively affect her mental health.
Despite the controversy, the actress emphasized that she believes in love, respect, and understanding — and firmly rejects hate in any form. She remains determined to stay true to herself and continue focusing on storytelling and creative work rather than being drawn into political battles that, as she says, do not represent who she is.
“I’m going to keep being myself,” Sweeney concluded, making it clear that art — not politics — will remain at the center of her career.
