North West, the daughter of Kim Kardashian and Kanye West, is stepping into the spotlight in a way few expected. At just 12 years old, she is preparing to launch her own fashion and jewelry brand called NOR11.
The young trendsetter was recently spotted in Soho, New York, turning heads with neon blue hair, an oversized Balenciaga shirt, sporty pants, and black winter boots. But what looked like bold street style may have been a preview of something much bigger.
Behind the scenes, Kim Kardashian has filed three trademark applications for the NOR11 brand. The filings reportedly cover clothing and accessories such as dresses, shoes, and hats. Another application includes watches and jewelry like bracelets, necklaces, and rings. A third focuses on handbags, wallets, and cosmetic cases.
The company behind the brand, KimYe’s Kid Inc., was established in California in August 2023. Kardashian is listed as the sole officer, while Kanye West appears to have little or no involvement in the venture.
In another surprising move, management of the brand is expected to be handled by Lou Taylor, a well known manager who has previously worked with Britney Spears.
While most 12 year olds are focused on school and hobbies, North West may be building the foundation of a future fashion empire. With a powerful last name, full family backing, and an unmistakable sense of style, NOR11 could quickly become one of the most talked about celebrity kid brands in years.
