Taylor Swift has once again proven her unmatched global dominance, as her album The Life of a Showgirl has officially been named the best selling album worldwide for 2025.
The announcement was confirmed by the International Federation of the Phonographic Industry, marking another historic milestone in Swift’s legendary career. Her 12th studio album, released on October 3, 2025, debuted at number one across three major global rankings, including the Global Album Chart, Global Album Sales Chart, and Global Vinyl Album Chart.
This achievement also extends Swift’s extraordinary record, making it the fourth consecutive year she has topped global album sales, further cementing her status as the most powerful force in modern music.
A global strategy that paid off massively
The album’s massive success was driven by a carefully planned global release strategy that combined strong physical sales, worldwide distribution, and continuous promotion across multiple markets. Swift’s loyal fanbase and innovative marketing helped turn the album into an unstoppable commercial phenomenon.
Meanwhile, competition remained fierce. The soundtrack K Pop Demon Hunters secured the third spot globally, boosted by aggressive promotion, while Japanese band Mrs. Green Apple entered the global top ten for the first time, landing in tenth place.
K Pop continued its powerful global influence, with Stray Kids’ Karma ranking second and Seventeen’s Happy Burstday also achieving major sales success. These results highlight the continued importance of physical album releases and fan engagement strategies, especially across Asian markets.
Streaming tells a different story
While Swift dominated overall album sales, streaming charts revealed different listening trends. Country superstar Morgan Wallen led streaming globally with his album I’m The Problem, marking his second streaming victory in three years.
Bad Bunny followed closely with DeBÍ TiRAR MáS FOToS, which also ranked among the top performing albums across all formats thanks to strong digital performance.
Victoria Oakley, CEO of IFPI, praised Swift’s achievement, emphasizing the global impact of her music.
The fact that Taylor Swift is once again at the top of IFPI’s global album charts clearly shows the strength of her connection with fans worldwide. This year’s results demonstrate how global the music industry has become, with artists from diverse countries and genres achieving success across both streaming and physical formats.
Taylor Swift’s reign shows no signs of ending
The Global Album of the Year award is based on total worldwide sales across streaming, downloads, and physical formats. Swift’s continued dominance proves that her influence remains stronger than ever.
With The Life of a Showgirl, Taylor Swift has not only broken records but has once again redefined what global superstardom truly looks like.
