Lionel Messi has once again proven that his influence extends far beyond the football pitch—this time reaching deep into global financial markets.
During a recent interview with Luzu TV, the Argentine superstar made a casual and unexpected remark about his personal drinking habits. While speaking light-heartedly, Messi revealed that although he occasionally enjoys wine, there is one particular combination he prefers.
“I like wine, but if not, I have my own habit: wine with Sprite. It hits faster,” Messi said with a laugh.
What seemed like an innocent comment quickly turned into a global talking point. Shortly after the interview aired, shares of The Coca-Cola Company, which owns the Sprite brand, saw a noticeable rise—adding billions of dollars to the company’s market value. The reaction highlighted, once again, the extraordinary commercial power of Messi’s words, even when they are not part of a paid endorsement.
Messi is not known as a frequent alcohol consumer, but he has openly mentioned enjoying wine on occasion. Interestingly, the football icon also owns his own wine brand, Lionel Collection, which offers a variety of wines available through his official platforms.
The timing of the interview comes as Messi is enjoying a well-earned break after a remarkable season with Inter Miami. The Argentine led the club to the MLS title and scored an impressive 42 goals over the past year, further cementing his legendary status.
From football to finance, Messi continues to move markets—sometimes with nothing more than a single sentence.
