The market is always full of surprises, social networks constantly offer news. What happens if you mix these two ingredients that are already dangerously explosive? Of course unexpected things happen, as Atletico Madrid shows.
The Spanish club, in fact, has published on its social profile the photos of a new acquisition, who wears the jersey number 10 of the Colchoneros and who took the usual photos inside the Civitas Metropolitano and in the dressing rooms of Diego Pablo’s team Simeon.
But there is one small problem, if not two. At least judging by the numbers presented in La Liga, 10 is still Angel Correa’s. Besides, who the hell is Luva de Pedreiro?
World famous Brazilian influencer
Very simple, an influencer, even quite famous. AS clarifies that he is a Brazilian boy known on social media for his soccer skills on clay pitches, which he shows off in several clips that have gone viral.
He has a million followers on Twitter, but above all, given the types of content, almost twenty million fans on both Instagram and TikTok.
The stage name of the Brazilian boy, who is actually called Iran Ferreira, roughly means “mason’s glove”, referring to the many jobs he has had to do since he was very young to support his family .
Commercial partnership with Atletico
A problem that now apparently, given the worldwide fame, will no longer exist. Also because his videos, which end with the phrase “receba”, have been appreciated by many football stars, starting from his compatriot Neymar, ending with a … real Atletico footballer like Joao Felix.
And the idea is that Luva de Pedreiro is … hired to improve the social reputation of the Colchoneros, but also to try to increase the sales of this season’s jersey, which has not been liked by the fans at all and has remained in industrial quantities on the store shelves .
Therefore, the partnership with Atletico Madrid is clearly of a purely commercial nature and Simeone should not be expected to activate it on the pitch.
Bem-vindo, @luvadepedreiro! 🤩🙅♂️ pic.twitter.com/JZLdpdDYnW
— Atlético de Madrid (@atletienglish) August 11, 2022
